Mission, vision and strategy

Effectory's mission, vision and strategy

Mission

To enable client organisations to facilitate high quality dialogue with their employees and customers with the specific objective of improving their organisational performance. Effectory offers customised tools, comprehensive insights and objective advice.

Vision

Information alone will not improve organisational performance, therefore we pay a lot of attention to embedding client survey results within the organisation being supported. We are convinced that management information should not be limited to management alone. All employees within your organisation must be able to access the necessary information to be able to carry out their work properly and help improve business results. To achieve this we provide accurate, relevant data in user-friendly report formats that allow everyone to immediately get to work on the areas they need to impact business performance.

Strategy

Effectory will retain its market lead position and continue to expand internationally through a focus upon:

  • Satisfied clients
    Our prime position in the market is the result of satisfied and loyal customers. We constantly aim to improve our performance by focusing strongly on the added value that we offer our clients. Our major motivation is that of satisfied clients.
  • Organisations with over 100 employees
    Effectory's main client group consists of large, mostly international organisations, yet we value all of our clients equally, whether small or large.
  • Research & Development
    Effectory invests considerably more in research and development than other providers in our space. The Effectory ‘Centre of Expertise’ is dedicated to offering our clients cutting edge products, services and to maintaining a sound methodological basis. Moreover, we invest in the automation of our products to increase the quality of our services and to keep marginal costs well below the market average, which leaves room for personal support and attention from our highly motivated team.
  • Human Resources
    We practice what we preach: our employees are crucial to Effectory’s success. We have exceptionally high requirements and provide a dynamic work environment in return. The result is undoubtedly the industry's most engaged workforce. If you've worked with us you'll appreciate the difference this makes.