Employer Branding is a very topical subject: how can organisations brand themselves as a good employer?
The basis for employer branding lies in the uniqueness of your company…
Apart from the enormous benefits on employee performance, motivation, engagement and productivity, the opportunity for employer branding is also another major advantage of conducting an employee survey with Effectory. Good results can be used as a marketing tool to attract potential employees. Everyone wants to work in a happy environment in which we feel valued and cared for! So, use it!
Before you actually know what your uniqueness as an employer is, we would advise you to carry out an employee survey. This will put you ahead in a competitive recruitment market place, particularly with those elusive highly skilled graduates. The simplest thing is to ask you own employees why they are engaged with the company and why they would recommend working for the company.
With this information your message to the job market is genuine and meets expectations. As a result, you attract the right people and the employee turnover rate (for the first few years) is low.
