Employer branding survey
How strong is your employer brand? And what is the value of having a strong employer brand? Research has revealed that a strong employer brand has a great impact on employee engagement and therefore on organsational performance. When employees feel connected to the brand, they talk proudly of the organisation and they are willing to understand the bigger picture.
By gaining an insight into how your employer brand is perceived by your workforce, you are able to identify why your staff choose to work for you. This information can be used externally to attract talent.
By embedding the results of the employer branding survey wisely, you immediately work on the Employee Net Promoter Score: the extent of to which your employees would recommend you as an employer. This is the ‘employee’ equivalent of the customer Net Promoter Score used by external marketing functions.