Our methodology

As a basis of good practice, a successful survey is well designed, organised, validated, anonymous and results in clear management information, analysis and recommendation.

Aside from the technicalities of the survey, results will only have positive impact if the outcomes are accepted, when there is widespread workforce involvement and there is a willingness to tackle change. Effectory firmly believes that the impact of a survey is not only strongly influenced by the quality of the survey but also by the buy-in within the organisation. The formula E = Q x A (Effectiveness = Quality x Acceptance) summarises this aspect of our methodology.

Adopting the above approach as a methodological basis - in turn driving all else we do - has lead to clients seeing a return on investment that far outweighs their original outlay and which has been measured in multiple ways including customer satisfaction and loyalty.